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About Massimiliano Spiridione Masi

With over 25 years of experience in the energy sector as an executive and entrepreneur, I have managed teams across various industries and locations. Currently, I serve as the General Manager of Magaldi Middle East, where I work on developing MGTES as a leading Thermal Energy Storage solution for the energy transition.Before this, I was a Partner & Associate Director at Boston Consulting Group (BCG), offering strategic advice to clients in the Middle East. I have also held CEO positions at two large Italian energy companies, where I led successful turnarounds and achieved significant growth in revenue and profitability. In my 30s, I managed critical financial operations and oversaw M&A activities.

Massimiliano Spiridione Masi

Early in my career, I honed my skills in M&A, Administration & Finance, Planning & Control, and ICT. Throughout my professional journey, I have proven my ability to lead teams to success, navigate complex business environments, and drive innovation in the energy industry.

My name is Massimiliano Spiridione Masi, but you can call me Max. I have a rich philosophical background and a successful career in management consulting, energy, and public services.


My middle name, Spiridione, has Greek origins (Spyros), and my passion for Greek philosophy continues to influence my life. You can learn more about this on my website,


My interest in philosophy started during my teenage years and shaped my worldview as I earned a Business Administration degree from Bocconi University. After graduation, I learned the value of hard work and dedication while living on a limited budget and supporting myself through work and study.


I began my professional journey at 25, working in Management Consulting, where I encountered challenges with clients on both national and international levels. This period was both formative and engaging, as I traveled and faced diverse work situations.


After turning 30, I transitioned from consulting to the energy and public services sector, holding various roles such as strategy manager, sales and marketing director, and CFO.


Throughout my career, I have maintained my connection to philosophy. After meeting and marrying my wife in Italy, the birth of my twins further deepened my inner reflections on the meaning of life, after that, we decided to move and live full-time in Dubai. I now view philosophy and music as the most profound expressions of humanity's connection to the universe.

Looking ahead, I recognize the next few decades will be interesting, particularly with the rise of Artificial Intelligence (AI). I believe AI is one of humanity's most intriguing inventions, with the potential to evolve autonomously and surpass its creators. This could lead to AI either destroying or merging with humanity to form something entirely new.


I welcome the opportunity to help you achieve your goals through Executive Coaching. Please visit my website to book a session, and let's work together to unlock your full potential.

In addition to my executive and entrepreneurial experience, I have also developed my skills as a professional coach. I completed my training at IPEC, , where I received comprehensive training in coaching methodologies and techniques.
Master Practitioner

As an executive coach, I am passionate about helping individuals and teams understand their unique strengths and challenges, and providing them with the tools and strategies they need to succeed. I am also certified in understanding and managing the levels of energy of my clients, which allows me to create a supportive and empowering coaching environment that encourages personal and professional growth.

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Contact me



I assist clients in discovering their inner essence and revealing the insights necessary for success. Instead of offering advice or judgment, I employ thought-provoking questions to help clients unleash the power within and foster a deep connection with their inner self.

Modern coaching tools and techniques can deliver quick and impactful results, effectively shifting clients' energy and awareness in just a few sessions. After experiencing these rapid, noticeable improvements, clients can confidently decide whether to continue with further coaching or move forward to execute their newly defined goals and action plans.

Whether working with executives, entrepreneurs, or other professionals, I am committed to providing customized coaching solutions that meet the unique needs and goals of each client. I believe that everyone has the potential to achieve their dreams and succeed in their careers, and I am dedicated to helping my clients unlock their full potential and achieve success on their terms.


Executive coaching is a valuable tool for helping executives develop their leadership skills and achieve their goals.

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"The greatest discovery of my generation is that a human being can alter his life by altering his attitudes."

 William James

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